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The ethics of marketing an addiction

January 5, 2009 By Brad Pilon

“Primum non nocere”

Roughly translated in means “Above all, do no harm”

This is the first rule of medicine.

The author was neither Hippocrates nor Galen (it’s probably older than either).

And despite it’s vagueness it remains a strong reminder that every single medical decision carries the potential for harm.

I firmly believe that “Above all, do no harm” should not only be the first rule of medicine, but that it should be the first rule of all health care – including blogging, and anyone who gives any form of health, fitness or nutrition advice.

Unfortunately, I have come to realize that this is where I have failed.

I didn’t fail on purpose. And I didn’t fail by writing or saying anything that was blatantly incorrect or misleading.

I failed through the words I did NOT write.

By being polite, and taking a ‘live and let live’ position on a lot of the things that are being said on line, I spent the better part of 2008 turning a blind eye to a large and growing group of people who were masquerading an obsessive addiction as a virtue.

Sure, I wrote about obsessive compulsive eating…in an informative manner…but I didn’t fight it.

Instead, I watched OCE habits gain a solid footing in what we now call “health”

Before I go any further, let me assure you...I do not think that you should simply eat junk food all day long, or that making responsible food choices is a disease.

When it comes to OCE it is the severity of the obsession that defines it.

From looking through all the news tidbits and emails about “new years resolutions” I think we’ve hit a new low in the definition of “severity”.

So here is what I am going to do about it.

JANUARY 17th, 2009.

Mississauga, Ontario, Canada.

I’m doing a one-of-a-kind 1 day presentation with Craig Ballantyne.

I am going to discuss OCE openly and honestly.

I am going to reveal the marketing tactics that promote an obsessive addiction as a virtue. And MOST IMPORTANTLY I am going to prove to you that you can lose weight easily and effectively without resorting to obsessive compulsive eating.

And I am going to prove that you can be healthy, lose body fat and build muscle without having your diet define you as a person.

This will not be a presentation promoting Eat Stop Eat (Only 5 of the 120 slides have the words “Eat Stop Eat’ anywhere on them – and two of these are in the introduction).

This also will not be a presentation full of doom and gloom – That’s just not my style. (Plus, the purpose of the seminar is to help you transform your body).

What it is going to be is a fun, and powerful day, one that I may not be able to replicate ever again,  that will help you to kick start your fat loss for 2009 – without any OCE!

So Book January 17th, as a “Can’t Miss” day on your Calender

Book your seat at => http://www.ttmembers.com/products/item14.cfm

BP

Filed Under: Obsessive Compulsive Eating Tagged With: nutriton, Obsessive Compulsive Eating, Weight loss

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About Brad Pilon

Brad is an expert on intermittent fasting as it relates to losing weight and gaining muscle. He's also the author of Eat Stop Eat.
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