Just finished having an interesting conversation about denatured proteins.
Apparently, some supplement companies are marketing their protein powders as "non-denatured", and are implying that their competitors are selling denatured (and therefore useless) protein.
The theory is that our bodies cannot absorb denatured proteins. Unfortunately, this is just wrong.
Our bodies can use denatured proteins. When we fry an egg or grill a steak we are denaturing proteins.
Denatured or not, our bodies can still break proteins down into amino acids and peptides and absorb them.
Don't get fooled when marketing uses fancy words.