I need no more proof that we are victims of advertising then the envy I feel whenever I see people driving nice cars. 
I do not need a nice car, it won’t help me in any way. It won’t help with my goals or even my dreams…but the advertising does effect me. I do ‘see’ the prestige involved in owning a nice car every time I pull up beside one at a stop sign.
This is an example of nothing other than the power of advertising, and it’s just as strong in the food industry as it is in the car industry.
Now, you might expect me to get on my soap box and start telling you to accept responsibility for your current weight.
But, that wouldn’t be entirely fair of me.
Because before you can accept responsibility, you do need to recognize who the villain is.
And I believe we are being taken advantage of…every single day.
In fact, In every part of our lives, there are examples of how we are victims of food, health and weight loss advertising.
When I teach the ESE-U teleseminars I often talk about ‘image illusion’ and ‘goal hijacking’ as techniques used to persuade us to eat more and eat more often.
Advertising uses every trick in the book to try and convince you to eat more of their product. They even use ‘research’…or at least they use the WORD research.
(when you see the words “research says” it’s NOT research, it’s advertising.)
So my message today is a fairly simple one:
Every single extra pound of belly fat you have is a glaring example of the power of advertising.
AND
(And remember, almost everything in your life is advertising.)
Heck, this blog post and blog is advertising for both my book and even me personally.
In the end I am trying (as ethically and responsibly as possible) to persuade you to buy my book.
So be constantly aware of advertising, and be aware of your goals.
If the product or service seems to truly be able to move you closer to your goals, then it may be of benefit to you.
However, if the product or service is trying to change your goals, or make you want things you don’t need or that will not move you closer to your goals in anyway, you need fight against it and move on.
It will be a battle, and it will be a battle every single day…but it will also be highly rewarding when you start winning this battle on a daily basis.
BP
