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Obesity and Corporate Identity

May 16, 2008 By Brad Pilon

Obese people make Corporations happy. If you are overweight you are part of a select consumer group. And, you are a target of new found "corporate identities".Take this article I found in this morning's nutraingredients.com newsletter.Making a head start in this area, Nestlé Research Center (NRC) has announced a new collaboration with General Electric (GE) Global Research to … [Read more...] about Obesity and Corporate Identity

Why we hate the BMI

A new study adds to the growing evidence that an elevated BMI increases the risk of a heart attack in otherwise healthy people. In what has been called the largest study of its kind (data on over 500,000 people) researchers classified participants based on their body mass index (BMI), calculated as weight (kg) divided […]

How Many Calories can you Burn in a day?

Have you ever stopped to think that there might be an upper-limit to how many calories you can burn in a day? Basically a ‘ceiling rate’ at which we can burn through calories? Probably not, but don’t worry… I did for you! I’ve heard rumors of people eating well over 10,000 calories during a single […]

Reverse Taper Intermittent Fasting

The concept of the Reverse Taper Diet is still one of my favorite ideas. Without getting too technical, the concept is that you should be in your largest calorie deficit (eating the least amount of food) at the beginning of your diet, when you have the most fat to lose and thus the most fat […]

Fasting for Weight Loss – Setting the Record Straight

Paleo eating and vegan eating are the EXACT SAME THING. This is why any and all research on Paleo diets can be used for Vegan diets, and vice versa. It’s also why any personal experiences people have had with a Vegan diet can be directly applied to what you will probably experience with the Paleo […]

Anabolic Fasting – The Natural Evolution of Eat Stop Eat

Since 2007 Eat Stop Eat has always been a method of losing fat that involved one or two 24 hour fasts per week. For almost 2 decades now, Eat Stop Eat has stood the test of time as a highly effective style of eating that has been able to help so many people lose weight […]

Obesity and Corporate Identity

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About Brad Pilon

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