health claims

Health Claims and Advertising

May 19, 2007 By Brad Pilon

This morning I realized that yesterday's blog may have been a little confusing, so I made a trip to the grocery store so I could find some examples.Luckily, I found two really good ones.Firstly, on the side of a certain cereal box is the following statement, (it appears besides the Heart and Stroke Foundations "Health Check" symbol.)"This cereal is low in fat and is a source of … [Read more...] about Health Claims and Advertising

Rules To Shop By

December 11, 2006 By Brad Pilon

After a quick trip to the grocery store this morning, I realized how confusing it can be trying to pick out the good foods from the bad foods.Food companies are jumping on the health claim bandwagon, and just about everything is now 'healthy this' or 'reduced that'. So here's a quick tip - The quicker it goes bad, the better it is for you.Fruits, vegetables, meat and fish all … [Read more...] about Rules To Shop By

Why we hate the BMI

A new study adds to the growing evidence that an elevated BMI increases the risk of a heart attack in otherwise healthy people. In what has been called the largest study of its kind (data on over 500,000 people) researchers classified participants based on their body mass index (BMI), calculated as weight (kg) divided […]

How Many Calories can you Burn in a day?

Have you ever stopped to think that there might be an upper-limit to how many calories you can burn in a day? Basically a ‘ceiling rate’ at which we can burn through calories? Probably not, but don’t worry… I did for you! I’ve heard rumors of people eating well over 10,000 calories during a single […]

Reverse Taper Intermittent Fasting

The concept of the Reverse Taper Diet is still one of my favorite ideas. Without getting too technical, the concept is that you should be in your largest calorie deficit (eating the least amount of food) at the beginning of your diet, when you have the most fat to lose and thus the most fat […]

Fasting for Weight Loss – Setting the Record Straight

Paleo eating and vegan eating are the EXACT SAME THING. This is why any and all research on Paleo diets can be used for Vegan diets, and vice versa. It’s also why any personal experiences people have had with a Vegan diet can be directly applied to what you will probably experience with the Paleo […]

Anabolic Fasting – The Natural Evolution of Eat Stop Eat

Since 2007 Eat Stop Eat has always been a method of losing fat that involved one or two 24 hour fasts per week. For almost 2 decades now, Eat Stop Eat has stood the test of time as a highly effective style of eating that has been able to help so many people lose weight […]

Health Claims and Advertising

Rules To Shop By

About Brad Pilon

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health claims

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About Brad Pilon

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