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health claims

Why I gain weight (The danger of magic foods)

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This is probably the most embarrassing thing I’ve written in a while... but here it goes. I gain weight when I look for magic in foods. Seriously. It’s when I’m looking for magic, when I deny the obviousness of overall food intake, when I look for foods to have special drug-like weight loss or muscle building properties, that I gain weight. And not good weight… it's the … [Read more...] about Why I gain weight (The danger of magic foods)

Muscle and Metabolism

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Muscle is a large part of your body mass, but it's contribution to your metabolic rate is greatly over exaggerated in the health and fitness industry. It is a very important contribution, because outside of exercise it's one of the only things you can control, but it is exaggerated. Just like you can't out exercise a bad diet, you can't out muscle it either. (The black … [Read more...] about Muscle and Metabolism

70 years later…and breakfast is still the target…

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Check out this POST regarding a General Mills Cereal ad from 1943 on the 'health benefits of Breakfast'...then give this a look.... Really, it's just like fashion... we just keep going in circles. BP PS- I don't hate breakfast. Not in the slightest. Pancakes and Bacon for me any day. The point is I don't like the implied message...which is Eat, Eat, Eat. … [Read more...] about 70 years later…and breakfast is still the target…

Marketing to Kids

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I read today that the UK consumer watchdog group "Which?" has 'condemned' the use of superheros in advertising to children, particularly by large food companies such as Kellogg's.I also read that Nickelodeon will stop allowing its characters to be used in 'junk food' advertising. The group last week said that as of January 2009 its licensed characters on food packaging will be … [Read more...] about Marketing to Kids

Foods for Weight Loss

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I just saw an interesting new milk ad. It shows a mom and baby with the term "all figured out" beside the mom.The message? Drink milk and lose weight, or more correctly, "Milk your diet. Lose weight."The REAL message? It goes something like this:"We're OK with the fact that you want to lose weight, but please keep buying our product."In other words, most major companies are … [Read more...] about Foods for Weight Loss