Food marketing

Bad news for Hoodia Marketers

November 18, 2008 By Brad Pilon

I just read a very interesting article on nutraingredients.com titled "Unilever drops Hoodia"After spending years studying the weight loss potential of Hoodia, the massive corporate conglomerate Unilever has decided to drop its interest in the herb after concluding that the super popular South African plant extract did not meet both safety and efficacy requirements. While I … [Read more...] about Bad news for Hoodia Marketers

Nutella Commercial Misleading?

September 19, 2008 By Brad Pilon

I saw an interesting TV commercial yesterday, and thanks to the miracle of YouTube I can share this video with you.Check it out below.Now, after watching this commercial..did you notice something weird?Here are the ingredients of nutella from the nutella website:Is it just me, or did the commercial fail to mention the first two ingredients of Nutella, as well as the last 3 … [Read more...] about Nutella Commercial Misleading?

Why we hate the BMI

A new study adds to the growing evidence that an elevated BMI increases the risk of a heart attack in otherwise healthy people. In what has been called the largest study of its kind (data on over 500,000 people) researchers classified participants based on their body mass index (BMI), calculated as weight (kg) divided […]

How Many Calories can you Burn in a day?

Have you ever stopped to think that there might be an upper-limit to how many calories you can burn in a day? Basically a ‘ceiling rate’ at which we can burn through calories? Probably not, but don’t worry… I did for you! I’ve heard rumors of people eating well over 10,000 calories during a single […]

Reverse Taper Intermittent Fasting

The concept of the Reverse Taper Diet is still one of my favorite ideas. Without getting too technical, the concept is that you should be in your largest calorie deficit (eating the least amount of food) at the beginning of your diet, when you have the most fat to lose and thus the most fat […]

Fasting for Weight Loss – Setting the Record Straight

Paleo eating and vegan eating are the EXACT SAME THING. This is why any and all research on Paleo diets can be used for Vegan diets, and vice versa. It’s also why any personal experiences people have had with a Vegan diet can be directly applied to what you will probably experience with the Paleo […]

Anabolic Fasting – The Natural Evolution of Eat Stop Eat

Since 2007 Eat Stop Eat has always been a method of losing fat that involved one or two 24 hour fasts per week. For almost 2 decades now, Eat Stop Eat has stood the test of time as a highly effective style of eating that has been able to help so many people lose weight […]

Bad news for Hoodia Marketers

Nutella Commercial Misleading?

About Brad Pilon

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Food marketing

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About Brad Pilon

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