Are you PAYING to be FAT?

by Brad Pilon

Here’s a fun trick for you…

I want you to lift your shirt up…just a bit…and yes, I’m being serious.

Make sure no one is looking and just take a quick look at your stomach.

What’s staring back at you?

Maybe 6 pack abs…..but probably not (just guessing)

Your probably thinking:

‘Fat. Brad right now I’m staring at extra fat, at least a little more fat than I WANT to be seeing’

Let’s face it, the MAJORITY of us have at least a little more fat siting around our midsections than we would like, but I want to point something else out to you..

You are also looking at your DEBT.

Yep, that’s right – You PAID HARD EARNED MONEY for every single one of those calories sitting in the form of fat on your stomach!

Each roll, each dimple and every single ‘pucker’ the fat you don’t want, you paid for.

AND, even more devastating is that you pay HARD EARNED MONEY to keep every single one of those calories!

If you are not actively losing weight then you are PAYING to stay heavier than you want to be!

After all, fat represents nothing more than Extra Food that you ate at some point in your life.l

Food that you payed money for.

Bottom line – Learning to Eat less can solve a lot of problems, it’s the quickest way to get lean, and it’s an important way to get
your financial life in check.

You can’t control the mortgage rates, or the price of gas for your car, but you can control how much money you spend on food,
especially when you really want to be lean anyways!

So I guess what I’m trying to say is, the next time you go out for a quick bite to eat, you need to ask yourself “Am I actually PAYING
to be fat?”

It’s harsh, but it’s also a great motivator to keep your eating in check.

And remember – If you start spending money on fad diet schemes your Fat is actually DOUBLE DIPPING into your wallet. You are paying for the calories to keep you fat, then you are paying for the Acai berry products, Goji berries and Personal Trainers…

OK, so this is the real bottom line – Remember weight loss should be free. You can lose weight without spending ANY extra money. NO special supplements, NO special diets, heck…you don’t even need to “buy organic” to lose weight.

Don’t let your fat double dip.


PS- I realize the irony of telling you that ‘Weight Loss is Free’ yet at the same time hoping you’ll buy my book, so for the record: weight loss is free, but sometimes education costs money.


Amy February 23, 2010 at 10:31 pm

I just want to thank you for these simple, straightforward eye opening posts of yours (same should go for John B.). All sort of websites and ads are attacking with different secret infos and tricks to lose weight fast and easy.
I read your posts to clear my mind. And you are soo right, ESE is a way to make things easier, not more complicated.
So here goes a big THANK YOU!

nimrod69 February 23, 2010 at 10:32 pm

very very true…. why are we paying to be FAT ?!!

Jordan February 23, 2010 at 11:53 pm

So true. “Weight loss should be free,” and that parallels the other idea, “Don’t fight more with more.” Weight loss is about less, not more. Less food, not more “special” foods.

“Double dip,” yeah, our fat is really doing a financial number on us, isn’t it? lol.

billy February 24, 2010 at 2:29 am

Great point Brad- However, allow me to play devil’s advocate (as usual!)

I’ve found that often those extra calories are of the FREE variety!

Not always, of course, but hear me out.

How many times have we eaten more than we should have at a party or gathering? Eaten things left out in the kitchen at work? Eaten a few too many free rolls at a restaurant? Had a hard time passing on the offer of food from Mom, Grandmom, or other loved ones? Felt like we were “getting our money’s worth” by buying a bigger size, or eating everything served to us rather than waste some?

I find that often it’s these things that insidiously make their ways into my diet. The stuff I actually pay for is usually spot-on; it’s the little FREE add-ons that aren’t always easy to pass up!

Just some food for thought!

Brad Pilon February 24, 2010 at 3:50 am

Awesome point Billy

I guess the ultimate goal would be to get as many ‘free’ calories before you hit the fat gain tipping point!


Adam February 24, 2010 at 5:37 am

Brad! I love the post, truly. I do have a question though..

Is genetics truly just an excuse or can they be that strong? I never hear you talk about it, but what if one is eating below their BMR, is exercising, even fasting 1-2 days a week..has everything dialed in perfect yet still carrying excess weight (if its possible?) I know there are hormonal issues like Thyroid function, etc. But I suppose we call these a special population/exception? Or its not this simply put?

Or maybe this is all just belligerent confusion and I shouldn’t have spoke! Haha.


Johnny February 24, 2010 at 8:38 am

Brad, great post. I often pay a little more for higher quality food that may taste better, so that I can truly enjoy it. The mere fact that I have to pay more means that I’ll be “forced” to eat less of it. It’s a different perspective, but it works the same in the end. Eating less is key.

Denmark February 24, 2010 at 3:14 pm

Great post here… This has been one big fact I keep in mind. I always tell myself… Don’t use money on food. If your hungry, go home and eat or make somthing before you leave the house. If I don’t have time or forget, I have recently found out somthing amazing… I don’t starve to death like I used to think I would! *LOL*
Somthing else that I can actually feel when grocery shopping is, since I started fasting 2 days pr week, the food I buy lasts longer.. It is pretty much 2 days a week where I don’t eat! Excellent! Good post and great tip to keep in mind. Keep up the good work..

Bob February 24, 2010 at 10:04 pm

Think how much profit is made off of overeating…farmers (local/foriegn), food/drink companies incl beer, grocery stores, convenience stores, bulk stores, restaurants, exporters/importers, trucking/transporting companies, diet and fitness industry – obviously the list goes on and on. The money just cycles around so everyone can eat/overeat and buy whatever (and maybe some of us if not all of us benefit from this)…now what government in their right mind would want this to stop whether in times of ‘downturns’ or booms (of course their is the implication of the healthcare costs it puts on taxpayers in the log run – but I think they would rather keep people employed for now rather than have a bunch of skinny people walking around until they figure something else out.

This is a great post about the reality of losing weight, saving money and staying healthy and what the government and big business would rather you not follow at least in todays modern economy of big profit or bust. (Of course, my statement above is simplified and could be easily contested against unless of course you work for a chocloate bar company trying to make ends meet than you may agree;)

Dan Rivera February 25, 2010 at 1:02 am

It’s not a coincidence that being wealthy is commonly associated with having a little (or a lot) extra. There are only so many things money is worth. How much is being overweight worth?

If excess nutrition requires excess money, what are your thoughts about the almost forced (at least in America, couldn’t say for anyone else) obesity of low income individuals? High calorie, low nutrition food’s are often the cheapest, and in most cases all some low income families can afford.
It reminds me of any graph demonstrating moderation: Too much (money), we have problems (obesity); Too little (money), we have problems (obesity).
Putting it into perspective, its quite an accomplishment that most western societies have destroyed the weight gap between the rich and the poor. Congratulations, anyone can be fat and sick!

Ty February 25, 2010 at 11:14 am

Apart from the weightloss, what really attracts me to fasting is the other health benefits. They say that fasting also boosts the immune system. I was trying to find where I read that but haven’t had any luck, I was wondering if you can confirm that Brad?

The other thing too, I was wondering what your take on multi-vitamins is? Do you think they make any difference at all? I have tried multi-vitamins on and off, sometimes I think they have helped but maybe that’s a placebo effect? Other times I don’t notice any change at all.

Michael February 26, 2010 at 1:39 am

Hey Brad,

I know your focus is more on fat loss and muscle maintenance rather than making huge muscle gains, but could someone gain mass while following ESE?

Jason Ferruggia is another guy whose work I like to follow and implement, but for gaining size he recommends: “If you are trying to get bigger and stronger you have to add weight to the bar; AS OFTEN AS POSSIBLE. You have to eat way beyond the point of being uncomfortable. I’m talking about having a fork in your mouth for the majority of your waking hours. There are some guys who will argue that you can gain size on a caloric intake at or slightly above maintenance. They will talk about “dry muscle” and other nonsense. This is good advice to follow if you want to remain a pencil necked geek forever. If you want to gain size as rapidly as humanly possible you have to eat inordinate amounts of food and lift incredibly heavy weights. There is no way around it.”

So is it true that you cannot lose fat with the ESE lifestyle and gain size on JF’s program simultaneously? Obviously they suggest opposite strategies and are for opposite issues, losing and gaining. Would it work to cut fat with ESE and then gain size with “clean” eating on JF’s advice? Or do you stand by the idea that nutrition has little to do with size.

For clarification this is for someone looking to pack on serious mass. Thanks!


Brad Pilon February 26, 2010 at 3:49 am

I like Jay, and find him really entertaining plus he seems like a good guy, but I think that advice is short sighted.

There are so many factors at play, but basically if you have been training for a long time, are not 20 years old and are still trying to gain muscle, I see no reason why you could gain on both programs.


Carl February 26, 2010 at 8:47 pm


I am a 22 year old college student, 127 lbs, fairly low body fat (easily visible abs), been training for about two years..

Would you say this whole ‘growing boy’ has come to an end? Or should I still focus on eating plentifully to gain (My diet = fruits, veggies, nuts, sprouted grains, healthy oils, and fish/lean meat). I like to fast one day a week, and usually eat ~2,200 cals, train 3-4 days a week, and stay active.. but I am just not making strength gains…

Brad Pilon February 26, 2010 at 11:35 pm


It’s really impossible to tell.

I didn’t really make any progress as an adult until about 3rd or 4th year university… that would have put me at 21-22.

I think everyone is different, that’s why I always just give a rough range.


Michael H March 3, 2010 at 11:08 pm

Brad P,
I absolutely love this!! There’s no way I’m going to eat out by myself again or even eat any kind of junk that I can live without! If you think about it, really why are we eating junk that only leaves taste in our mouth for that time and that time only while it’s not only giving a great taste, but it may also be ruining your immune system just a bit. I have been trying to stay very healthy because in my family (5 sisters and 2 parents) if someone gets sick, there’s a HUGE chance that the next person will get it. It’s not exactly fun. I have not been sick for awhile and I would like to stay this way if I can.
Thanks again,
Michael H
P.S. I retweeted this blog post. I hope my followers have read it. 😀

Michael H March 3, 2010 at 11:19 pm

I also know what you’re talking about. I have been the same way pretty much. I just recently found out that my problem was that I did not keep track of how much I lift, but also that I stuck to my workout plan to much. You should try lifting a few more reps than you usually do and after you have done about 4 reps over what you started with then add some more weight. “The only rule for building muscle is progression.” -Brad Howard
It’s the truth too!

Hope this helps!

p.s. Make sure to have a notebook or something and write down the exercises you do along with the amount of weight and reps. If you do not add more weight or reps to your exercises then it’s possible that you won’t gain.

Chris March 4, 2010 at 6:30 am


Totally agree with Michael H here. It’a all about progression and training beyond your comfort zone. A journal is a great idea to track your progress and to identify if you are getting to comfortable with your routine. Think about being uncomfortable when you train. It’s not supposed to feel good. Also, you are young, and possibly on the ectomorphic side. The most important thing for you is to make sure you are progressing, but even more importantly, be consistent and keep at it!

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