I just saw an interesting new milk ad. It shows a mom and baby with the term “all figured out” beside the mom.

The message? Drink milk and lose weight, or more correctly, “Milk your diet. Lose weight.”

The REAL message? It goes something like this:

“We’re OK with the fact that you want to lose weight, but please keep buying our product.”

In other words, most major companies are aware of the fact that many of us are trying to lose weight, and this scares them.

Diets mean eating less food. Eating less food means buying less food. Buying less food means less profits for the food companies – and this just is not acceptable.

So the smart option for the food industry is to align their products with weight loss, but the truth is that this message is just plain wrong.

No food causes weight loss – Period. Some foods may have more calories and some have may less, but none can actually make you lose weight.

The bottom line is until science develops a food that contains negative calories we should question the ethics of any company who claims their food can actually cause weight loss

BP

Fasting for Weight Loss

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Tags: fad diets, Fasting, Fat loss, health claims, Nutrition, Weight loss