What will Eat Stop Eat do for me?

by Brad Pilon

Seems better if I let all of you answer Jackie then for me to simply give her a sales pitch…

So if you have something to share, please leave a comment


Help me out here. I love what you are saying about changing our attitudes and perspectives about food. I am not an ESE devotee, yet. I sounds so amazing and simple yet I am gun shy of shelling out yet more money (yes, I know, I have been duped!)and being duped again!

You “give away” a lot more info than most of the “other guys”, so your intentions seem honorable. Is this fasting thing going to give me headaches, lethargy and rude stomach noises? Will I be hearing voices of “forbidden” foods calling my name? And if I eat for the wrong reasons (I suspect most overweight people do) how do I control or at least counteract that? The social system of western society revolves around food. Someone out there, give me one more reason to click on the “ADD TO CART” button!


Rachel July 11, 2011 at 4:37 pm

I felt a little underwhelmed when I bought and read Eat Stop Eat. The basic premise is ‘stop eating for 24 hours’ – who needs to pay to be told that? But the idea is revolutionary amongst most diet and fitness advice and Brad’s book gives you permission to do it. I’ve found applying ESE has been liberating and I now fast once a fortnight (midday to midday works for me). In some ways I use it every day – when I think about eating it’s taught me to assess whether I’m hungry or not. If I’m in a situation where I’m faced with something I’d prefer not to eat, even though I’m hungry, I know I can wait and eat something I choose later (or tomorrow). Or I can go ahead and eat and I have a strategy for balancing out my week’s intake (do a fast). It makes you realise the control you have over what you ingest – the ultimate accountability I suppose. One thing to watch is that you still drink enough calorie free fluids and to keep your caffeine intake consistent on fast and non-fast days to minimise headaches and insomnia. The amount I get done on fast days has made me realise how much I use food as a procrastination tool!

Adrian July 11, 2011 at 7:05 pm

Eat stop eat works. That’s as simple as I can put it. Of course when you start ESE it is going to be difficult-atleast it was for me. It gets easier. I did not experience any headaches, lethargy or the like. The media wants you to believe if you were to skip breakfast you could pass out before lunch, this is nonsense. Eat stop eat makes losing weight simple. I lost 30 pounds in 7 weeks, and it changed my life. You will not only save money from the few meals you will be skipping (fasting), but the physical and emotional stress from being overweight will be gone. As Brad has said in a previous blog post, Life is too short to look the way you want to look. Keep it up Brad, you inspire us all.

Brad Pilon July 11, 2011 at 7:07 pm

Great advice on the fluids Rachel

Brad Pilon July 11, 2011 at 7:08 pm

“Life is too short to not look the way you want to look.”

KimmyBabs July 11, 2011 at 8:05 pm

Ohhhh, Jackie. I was in exactly the same spot as you are before I bought ESE and even *after* I purchased and read it. I actually did two fasts when I first bought it, then ditched it for nearly two years. NOW, I’m a total convert. It wasn’t until I was REALLY ready to lose weight that I started to understand its purpose and get how truly revolutionary it is, despite it’s total simplicity.

When I fasted the first two times, it was really independent of anything else. Now, I’m doing the Venus Index workouts AND I have integrated ESE as part of my dieting strategy. Basically, I figured out how many calories per day I would need to stick to in order to lose 1 pound per week… and I use ESE to either correct mistakes (like three days in a row going over my caloric limit) OR I use it as a pre-emptive strike when I know I’ve got an event where it’ll be hard to count calories or whatever.

As Brad will tell you, there is no magic bullet — and ESE isn’t claiming to *be* a magic bullet. What it is, is a very helpful and practical addition to your weight-loss arsenal. Nope, it’s not easy, especially not at first and ESPECIALLY if you’re doing a prolonged fast. During my first 24-hour fast, I had stomach rumblings, I had cravings, I did have a bit of a headache at first and I was watching the clock like it was counting down to the end of the world. I thought, “Forget it, this is ridiculous and there is NO point, it’s too hard and I can’t do it.”

Except, I DID do it. I figured, “I’ll try this one time.” I pushed myself to my ultimate limit and I did it. And guess what? When I did it again, it got easier. And when I felt those stomach rumblings, I just told myself, “That’s the feeling of burning fat.” And when I did it again, my body was less inclined to freak out… and I didn’t get a headache or anything else. In fact, my digestion has improved because I have had periods where it gets a total break and gets to relax. Amazing.

I’m 10 pounds away from my goal (I’ve lost 8 pounds in 6 weeks). 1,000 pounds is my daily intake limit… and trust me, it’s challenging. It’s not a lot of food. BUT ESE is what gets me through… this is how *I* use it: I have my morning coffee with 1/4 cup of skim milk and 1 tsp. of sugar… and then I don’t eat until dinner. That way, when it comes to dinner time, I have a whole 1,000 calories to chow down on and I can have a glass of wine or bread with the meal and it doesn’t put me over because I’ve saved up. AND, for example, this Saturday is my birthday and there is a massive vat of ColdStone ice cream on my wish list. So, I will fast from dinner Thursday until Saturday morning, which saves me the cals I need. I get what I crave, I don’t feel deprived, and I lose weight.

ESE has totally saved my life.

Mountain July 11, 2011 at 8:34 pm

Hi Jackie,

During your first 24-hour fast, you will probably think about food more than you’d like to. Do something productive instead of brooding over it!

Your next 24-hour fast will be easier. And by your third, it’s effortless. If you’re going to give this a shot, try it at least 3 times =] Best of luck, and let us know how it goes!

Alykhan - Fitness Breakout July 11, 2011 at 9:46 pm


I am an ESE convert for almost 2 years now. I believe a couple of the points Kimmy touched on are especially important. First, don’t do it unless you believe in it and you’re going into it with the right mindset, i.e. “I’m not torturing myself by not eating, I’m doing it for my health and weight management.”

Second, it’s ONE tool of many you should be using to attack weight loss from multiple angles. You can’t just do ESE and run a massive calorie surplus the other 6 days of the week and expect to see results. ESE works best when combined with a reasonable diet and exercise plan. The breathing room it gives you for indulging in your favorite foods on a regular basis is a nice bonus!

I hope you find all these comments helpful and achieve success in your journey whether or not you decide to buy ESE.


Kenny July 11, 2011 at 10:57 pm

Hey Jackie,

I would strongly recommend you try it. One tip I can give you is to think of it as doing something exciting and completing a challenge that most people never get to do. I’ll never forget my first fast because mentally I was extremely excited to overcome the “challenge” that most people perceive as being scary or overwhelming. Two years later I’m still fasting, have lost about 30lbs and fasting 24hrs has become so easy that I have completed a few 5 days fasts just because I was curious and wanted to challenge myself. So trust me, it sounds scary but if you think of it as exciting it’ll be easy and every time you complete the fast you’ll love the feeling of accomplishment all of us get.

Owenscott July 11, 2011 at 11:12 pm

Its great, the best part of it is if you just OMG cant make it its ok. I worked midnights and id make sure i had plenty of water and wouldnt eat till i worked all night and then woke up a 6’pm the next day. My secret weapon was water. Whwnever hungry id drink some water keep myself busy for 20 mins … Amazing i wasnt hungry any more. Awesomeness. Dropped 30 over three months or so

Ashwin July 12, 2011 at 12:52 am

hi Jackie,

I haven’t bought ESE myself, but I do read Brad’s blog regularly, I’ve been fasting for 24 hrs twice a week for almost a year. Once you do it a few times. It becomes as natural as brushing your teeth every morning, and a good meal after a fast feels like heaven every time.

It also changes your attitude toward eating, and allows for the occasional Belgian chocolate without making you guilty. IF works, Brads approach mixed with some functional exercise will change your life forever. Think of it as bitter medicine and stick to it for a month. You ll never go back


Moe July 12, 2011 at 2:04 am

-The fasting is minimal, only twice a week. I do my fasts on days when I’m really busy with my work/hobbies so I’m not thinking about food during my fasts anyway.
-After following the ESE lifestyle I naturally end up watching what I eat (even on non-fasting days), but not in some health/nutrition obsessed way. I eat better, higher quality, tastier food (and hence I eat less in general).

I’ve tried other diets, and none of them worked. ESE has worked for me in the long term because it doesn’t feel like a diet.

Ron Richards July 12, 2011 at 11:15 am


There are a lot of good comments above. Here are my thoughts and experiences. Me, my wife, and my cousin are all on ESE and we’ve all lost a good amount of weight.

1. We all had minor hunger pangs the first few fasts. It got easier for all three of us after the first two weeks. Drinking additional water helps a lot at the beginning. Week 3 and beyond has been a piece of cake, pun intended. 🙂

2. We haven’t had any crazy cravings. There is nothing really “forbidden” on ESE anyway. So if you want a treat when you’re not fasting, go for it. I certainly do at least once a week.

3. None of us had headaches or a drop in energy while fasting. And we’re all in our mid to late forties.

4. I don’t think I can answer your eating for the wrong reasons because that varies by person. I will say that after you do the fasts for a few weeks you will have a new found sense of control over what and when you eat. This may be just what you need.

5. I hear you regarding social situations that revolve around food. When in such a situation you simply eat as you normally would by either skipping your planned fast or by moving it to the next day. Simple and no reason for stress. In the five months I’ve been doing ESE I’ve probably skipped 4 fasts, and shifted the fast day twice. No biggie. My wife and I fast on Mondays and Fridays, skipping breakfast and lunch on both. Most people eat breakfast at home (if they eat it at all) so no social issues there. If you have a busy job, lunch is easy to skip and you’ll get more done as a bonus. If the gang wants to go out for lunch on your fast day, I say go enjoy lunch with the gang and either fast the next day or skip that single fast. This is a lifestyle change so you must remain flexible and low stress about it. A skipped fast here or there amounts to nothing over many months.

6. Cost of the book. In a sense the book is really free. Tally up the cost savings by skipping two meals a day for 8-9 fasts over the course of one month. This value will probably equal or exceed the cost of the book. So the book really pays for itself in one month. After that first month the savings are just icing on the cake. Pretty good return on investment. So even if you try ESE for just one month and decide not to continue, you should be roughly even from a financial outlay standpoint.

wolverine July 12, 2011 at 1:12 pm

i have been following this method for a few weeks and its really blasting away my fat and freeing up my life from counting how many spoons of salad i can eat before i spike my insulin etc!!!! but Brad is this extreme? i fast from dinner on sunday to dinner on monday, then next meal is lunch time tues and dinner at 7pm, then next meal is dinner on wed etc then saturdays and sundays are free days, basically i do 3 24 hour fasts and the days i dont fast my meals are within a 5 hour window, too much? i feel great

Jasmin July 12, 2011 at 1:25 pm

I bought ESE just a year ago and did it all by itself. And since June, I’ve coupled it with Venus Index to help me lose the fat, just like KimmyBabs,. No doubt about it, your first fast will be difficult. There’s no sugar-coating that fact. You’ll look at the clock obsessively. You can’t wait to reach the 24-hour mark. You’ll think about food obsessively. You’ll think you’re having headaches. You think you’ll collapse at work, home, while driving, picking up the kids. But I think it’s all in the mindset. As others have said, think of your hunger pangs as your fat (your gasoline, so to speak) being burned. Think of fasting as something revolutionary. Think of fasting as a challenge to overcome. You learn to adapt with your subsequent fasts. You will learn which is really hunger or just “you wanna eat because you’re bored hunger”-hunger. You’ll learn that it really is OK to skip a meal or two or three. (We adults don’t need breakfast. Our children do.)

Probably the liberating aspect of ESE is its flexibility. I usually fast on Mondays and Fridays. If I’m really good, I’ll even pop in Wednesday in between. But usu., just those two days. But on days that I’m super-busy at work, it can be a combination of any two days. And it’s actually when I’m the busiest, that ESE is the easiest. And I become more productive. GET BUSY!

On my fast days, I stop eating at 18:30/19:00 the night before. This allows me to enjoy dinner with my family. The next morning, hubby and I have coffee with milk. And then for me, the rest of the day, it’ll be Perrier or water with lemon juice. Yes, I still look a the clock, but the lemon water and Perrier really do help me push on. By the time we’re all home, we’re fixing dinner and having family time.

I haven’t been consistent with ESE, but having bought the program and read it all, I have a new way of looking at food and eating. I’ve never been into diets, so ESE just seemed a natural way for me to help me lose weight. I kind of wish that other people would just get on board with the simplicity of it all, and stop obsessing about what not to eat and nutrients and supplements and new fads in fitness and all that other white noise out there.

Marco July 12, 2011 at 2:22 pm


It depends on who you are and what you want.

If you’re like me, a skinny fat guy, I don’t think ESE could do anything good for your body’s shape.

If you have just to lose weight you could try ESE, and go low-carb the days you don’t fast.

I think ESE is a good way to lose weight, which I don’t need to.

I don’t know if ESE is good to keep/add some muscle mass.

David July 12, 2011 at 2:26 pm

I have used both Brad’s ESE and a variation of Ori Hofmekler’s Warrior Diet (which incorporates a daily 16-20 hour fast). I have more energy and, specifically, more focus than I’ve ever had before.

Retraining your [over]eating habits (we simply don’t need the amount of food we’re taught to eat each day) will take some acclimatization. Yes, your stomach is going to growl and complain for a while. And the first days, you may feel a bit weak, but that will be more a function of withdrawal from your bad eating habits than anything else. But this will fade quickly.

Within a short time, you’ll feel energetic and enthusiastic. Not to mention the free time you now have when not eating! And the weight will definitely start dropping.

ESE is a small investment in educating yourself about how to better care for yourself.

As for honorable, Brad’s at the top of the list. I have spent over a thousand dollars on books and ebooks in the past three years learning all that I could about health, diet and fitness. Some of it was not worth the money (sometimes poor material, worthless ezines/letters/forums, spam and the worst, for me, cross selling). But Brad’s programs are worth what you pay and more. I’m using something (for now) besides ESE, yet I read everything he writes, buy everything he sells and participate in his communities.

ESE is an easy sale.

Vaclav Gregor July 12, 2011 at 5:09 pm

Well you can always ask for a refund if you are not satisfied, so don’t hesitate for another moment.

Anyway, ESE is great and worth reading, I read is several times. It will help you understand fasting itself, fed and fasted state.

If somebody says that it under delivers than he probably expected that the book will lose the fat for him. This is really not going to happen, you still have to do some work, but you will know exactly what to do and you will know why you are doing it. The book is not about revealing some fat loss deep secret nobody knows about, it’s about going in-depth and explaining you why you should be doing it and how to do it, important knowledge.

Bert July 13, 2011 at 7:25 am

The lessons that you will learn from reading ESE are valuable even if you don’t fast. Never again will you freak out when there is no food around or when there is too much food around because of some unexplainable biological or social need that forces you to eat.

Idea that you do not NEED to eat so often will set you free AND will make you leaner in the process. You do need to read the book though to understand the why’s and become confident in your ‘not-eating’.

Brad may censor me on this, but I would also like recommend reading ‘The Fat Loss Bible’ by Anthony Colpo if you haven’t already read it. It explains in great detail why it are the total calories that matter most on a diet. Understanding this will help you stay on course with ESE everytime you hear of some crazy new diet or pill that will let you eat more and still cause you to lose weight. Colpo does not agree with long term fasting for fat loss, but does not give any reasons why short term fasts (like ESE) would be bad. The problem with Colpo’s book is that he, like many others, gives you a diet and does not free you like ESE does.

Oh yeah: ESE is the only fat loss plan that will make you save money if you do it. You will earn the book back in a relatively short time.

mike July 14, 2011 at 11:22 pm

I bought into ‘6 meals a day’ hook,line, and sinker… ESE is SO much better and makes much more sense. I mean, give it a try before you buy (don’t eat for 24 hours, and don’t eat extra after the 24 hours). First fast is fairly easy, second probably more difficult, then smooth sailing… God’s Blessings,Mike

Carlos July 17, 2011 at 2:47 am

Don’t worry about headaches or lack of energy. Today, for example, I fasted and trained heavy (for me!), deadlifted 350lbs for 5×5, plus squats, and it all went well; I woke up, had a cup of coffee and went to the gym.
Actually, I advise you to try training on your fasting days, it eases hunger!
Discovering in real life that, contrary to what everybody says, you can be strong and healthy and not worry about eating every 3-4hs and that you really don’t need 4000 calories a day to be strong is liberating! You start to enjoy more the foods you like and, to me, life in general.
Of course it takes some discipline, but I don’t think this is a bad thing. There are no miracles if your goal is a healthy, lean body.

Peter July 18, 2011 at 8:30 pm


I’ve been duped but this is the real deal.

I was able to stop being a slave to eating and to enjoy what I eat and I have started losing weight again (I’m closer than ever to seeing my abs.

It’s incredibly simple, it works well. Advantages I have noticed include:

1. No mid afternoon crash.
2. Able to eat more freely when not fasting.
3. More energy. More alert.
4. More conscious about what I eat and why.

The biggest gain though is that I don’t have to obsess about food, I was so desperately trying to avoid a catabolic state that I was eating and eating and eating. I wasn’t gaining weight but I always felt full, and often had to eat even when I wasn’t hungry. I was unable to skip a meal much less two without extreme discomfort but now it’s easy, routine, liberating too.

Trying so hard to remain anabolic I lost the pleasure of eating and I was uncomfortable in my own skin (always feeling heavy and “fed”) and I desperately needed the catabolic reset.

I laugh at my friends who can’t go the afternoon without eating (or whining about not being able to eat) “SOOO HUNGRY!” used to be me too, now I can take missing meals in such easy stride that 24 hours doesn’t even cause a blink.

Anyway. I hope this motivates you. Few diet programs and advice I have payed for in the past were worth anything. We’ve all been swindled a time or two seeking advice on healthy eating but I am convinced that this is the way to go.

Just get the book and follow the rules and you’ll see, it’s awesome!


damon July 29, 2011 at 3:53 am

Well, you don’t have to buy anything in order to fast. That’s what I did. I fastest first based on the suggestions Brad has given on YouTube. After I stepped on the scale to and saw that I had dropped four pounds, well the proof was in the pudding as it were.

After that I bought ESE becasue then I really wanted to know what was going on and why this worked so effectively. In other words I bought the e-book after I got results. Not many people in business are willing to do that.

I dropped 50 lbs. the first year, and I’ve held it off even through Christmas and Thanksgiving. I still have more to loose, but took a “break” for about two years now. I still fast about once per week, and it has held my weight the same.

I find that fasting once per week while skipping breakfast most days keep my weight in the same range. Adding a second day of fasting while mostly skipping breakfast kick me into a deficit whereby I start burning more fat.

I eat whatever I want. I never think about it. If I want rocky road for diner, I go for it. I also have an organic vegetable garden, and I eat from there as well. So I eat about half junk food and half healthy food, and still lose or maintain weight within an healthy range.

Sylvia August 11, 2011 at 9:49 am

In the beginning, I was very skeptical of Eat Stop Eat. It seemed too good to be true. One day I decided “what the heck”.. and purchased the e-book anyway. At first it was VERY difficult for me. On the “fasting” days – Yes I did have headaches, I felt nauseous, my stomach was growling like crazy. But these “symptoms” are temporary. They only lasted the first several days. I soon realized that I had an extremely unhealthy relationship with food. To the point of dependence! My body was so used to drinking a ton of soda, high-sugar products, caffeine, and just plain junk – that without it (on fasting days), I had withdrawal symptoms. The point of this lifestyle isn’t to restrict what you eat – but give you the freedom of choice. Before ESE I was on autopilot. I ate, drank and did things like a robot, without thinking. Fasting gave me mental clarity. I know it sounds strange – but trust me. After a few fasts, I was in control of my body, not the other way around. I was able to make smart choices such as knowing when I was full versus overeating. I’m not eating like a rabbit and restricting the foods that I like. I still enjoy pizza, buffalo wings, cheese steaks, etc. But I eat the right amounts because my old urges are not in control of me. I’ve begun to enjoy eating “healthier” foods which was never the case before. I’m not really big on veggies but I have certainly been eating more fruits and just making a conscious effort to eat better. Not because it’s a requirement of ESE but because I NOW CARE what is going into my body. For me, it’s the whole concept of garbage in garbage out. I just feel better (on a physical level) when I eat healthier foods. And this new found way of thinking was due to the mental clarity I received from fasting. Overall the rewards are great if you stick with it.

I’ve only been doing it for three weeks. My starting weight was 195lbs. (I’m 5’7”) I now weigh 185lbs. I combine the ESE with some cardio 2-3 times a week (for conditioning since I could barely climb a flight of stairs without losing my breath) and do light weight training. Now 10 lbs in 3 weeks seems like a lot – and this result is probably atypical. But in my case – I was retaining A LOT of fluid and have been able to shed some of the excess. I still have a journey ahead of me before I reach my ultimate goal – but I know I will get there eventually. I’m just happy that I finally found something that works. If you stick to it – a month or so down the line, you’ll be writing a similar message to someone else who is doubtful.

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