I just found this disclaimer at the bottom of a weight loss supplement ad:
This product does no replace the need to eat a sensible, balanced diet, and to get regular physical activity. It is not a weight control product. It is important to maintain proper hydration. This product contains a powerful thermogenic ingredient – do not exceed recommended serving.
The supplement industry and the FTC need to ‘get it together’
Having an ad for a product obviously targeted at weight loss (technically it wasn’t actually claiming to be a ‘lose fat fast’ kind of a product; more a ‘burn more calories’ type), followed by a warning saying it’s not a weight loss product is confusing and mundane.
I think I’m going to put a warning on Eat Stop Eat.
This is a weight loss product. If followed properly you will lose weight. It IS a replacement for what most people THINK is eating sensibly. You still need regular physical activity, and this should include lifting heavy stuff.
BP
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