Hi, My name is Brad, I’m the author of Eat Stop Eat.
I grew up in Burlington Ontario, a small suburb outside of Toronto. I was bit with the ‘muscle bug’ early in life. Personally, I blame Lou Ferrigno and his 1980’s TV show “The Incredible Hulk”.
When I was in grade school, while most guys my age were collecting baseball cards, I was collecting issues of Muscle and Fitness and Flex Magazine.
When I was 14 I had a subscription to the American Journal of Clinical Nutrition, and by 16 I was selling supplements to all the bodybuilders at my local supplement shop.
After 4 years of University I graduated with honors (and Dean’s list too) with a degree in Applied Human Nutrition.
And then things got interesting….
My first Job out of University was as a Research Analyst with a little supplement company out of Toronto. When I started we we’re about 40 people in total.
Fast-forward 6 years and I was Research & Development Manager at the same company, only now we were no longer a ‘little supplement company out of Toronto” we were one of the top supplement companies IN THE WORLD.
I was constantly travelling all over the world, meeting with leading researchers in the field of muscle building and fat loss. Not only was I attending major scientific conferences, I was sponsoring them!
I sat with top executives from multi-national food ingredient supply companies, and have seen first hand the powerful effect that supplements can have on the world-wide economy.
I had an unbelievable amount of access into the scientific world of health and fitness. And I also had an unprecedented access to world of professional Body Building.
I’ve had meetings with Mr. Olympia champions, dinner with Arnold Schwarzenegger and workouts with 400 pound strong men.
Despite being given this amazing opportunity, and despite the fact that working in this company was a lot of fun, and was an experience you could never re-create, after 6 years I knew it was time to move on.
So I left a very lucrative position in a very well run company to take the leap back into Academia.
When I started my graduate studies I had NO IDEA what was in store for me.
My plan was to study Leucine and Protein Synthesis, maybe design the ultimate diet and be done with it.
But then something happened.
Quite simply, I realized I did not know NEARLY as much as I thought I did about how the human body worked.
And through a combination of happenstance, luck, and a big heaping dose of swallowing my pride I ended up focusing all of my studies on the metabolic effects of Short Term fasting.
Long story made short – I discovered that a number of things I believed to be true were in fact false, AND I discovered that much of what I thought to be false was actually true.
The result of this education comes in the form of my books Eat Stop Eat and How Much Protein, and the workout programs The Adonis Effect and Anabolic Again.
Even after writing Eat Stop Eat, I’m still amazed at how many things we believe are ‘needed’ or ‘required’ to be healthy are actually NOT needed and even (in some cases) are actually unhealthy.
Probably most importantly, it was this nutrition and exercise ‘epiphany’ that led to the philosophy of “Health Attraction”.
I know the difference between the truth and bodybuilder myth. I know the marketing, inside and out. Not only do I know what the myths are, I know WHY these myths are still around.
“Eating less will stop weight loss” , “Eat more protein”, “Eat six meals per day”, “It’s nutrients, not calories that count”, “It’s hormones”.
You here these things for one reason and one reason alone – The people behind supplement companies are FANTASTIC marketers. They are so good that even well meaning fitness professional’s fall under their influence.
This is why you constantly see these myths being perpetuated…and It’s why I can help you lose weight and build muscle in a way that is far simpler, and much more direct than most people. Quite frankly, I know what’s true and what’s marketing.
My goal is to help you lose fat and gain muscle as simply as possible.
Without all the clutter and misinformation. Without the constant doubt of thinking that maybe the approach you are using isn’t the best approach.
Without stress, without an obsessive-compulsive, all-encompassing addiction to ‘eating right’ and exercise.
My goal is to help look your best and live your best as easily as possible. And this is exactly what I know how to do.