Nutella Commercial Misleading?

by Brad Pilon

I saw an interesting TV commercial yesterday, and thanks to the miracle of YouTube I can share this video with you.

Check it out below.

Now, after watching this commercial..did you notice something weird?

Here are the ingredients of nutella from the nutella website:

Is it just me, or did the commercial fail to mention the first two ingredients of Nutella, as well as the last 3 ingredients?

Honesty goes a long way in marketing.


PS- Don’t worry Nutella, I still think you are tasty…I just didn’t like the commercial.

(still tastes great)


Anonymous September 19, 2008 at 1:06 pm

hi brad,
what do you think of rusty more and his fitness lifestyle? i believe some of his advice could cause obsessive compulsive eating…do you go ok with him?

Anonymous September 19, 2008 at 5:54 pm

Make your own ‘nutella’

baking chocolate
nut flour (hazelnut if you can get it.
a little vanilla, Splenda to taste, and cream to texture, store in fridge, or make it thicker and call it candy or fudge.

Recipe devised by me, not an adaption. RobLL

Brad Pilon September 25, 2008 at 6:03 pm

Hi Anon,

I read Rusty’s work regularly.

I find his work entertaining, I havent see any OCE stuff from him but I do admit that I am not 100% up to date on his writings, but from what I’ve seen he takes a pretty laid back approach that I enjoy.


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