A couple of days ago I made the statement on Facebook that I thought fitness E-books were dead..or at least dying.
My reason was simple – with no barriers to entry pretty much ANYONE can whip together an E-book and start selling it.
Now, I’m not saying that e-information is dead, and I’m a big fan of the written word, my thought was/is more along the lines that the on-line fitness industry will soon be ready for a brand new medium.
Books like Eat Stop Eat will always be a book, because it’s content based…but workouts – they could be so much more than a PDF and some youtube videos…so sooner or later, someone was going to raise the bar
Turns out I was right…or at least I could be.
I want you to take a look at this site ==>
This is a promotional link for Adam Steer’s new workout program, that regardless of whether or not you’re in the market for a new workout I want you to check out for the impressive amount of work they put into creating their videos and their website.
In my opinion this is a perfect example of why traditional workout e-books are dying – because people like Adam are stepping up the game and utilizing the Web to its full potential…And they’re doing it with humor, entertainment and style. I mean really – Workouts are NOT rocket surgery, there’s not reason there can’t be some fun involved.
In the next couple years fitness and nutrition people will have to do at least one of two things (hopefully both) to keep up – Keep updating their product to make sure the information is top notch, cutting edge and (most importantly) correct… and they need to up the entertainment value and make sure the whole process is enjoyable.
So my congrats to Adam and his team for making fitness fun again
Also, the launch of Adam’s new book has renewed my interest in body weight training. My plan is to do a search and see if I can find any research directly comparing body weigh training to conventional weight training with the main outcome of increases in muscle size.
As much as I love body weight training, I remain skeptical that it can build muscle the same way that conventional weight training can, so I’ll let you know what I come up with.
Either way, next week we’re talking body weight training again.