Muscle and Metabolism

Muscle is a large part of your body mass, but it’s contribution to your metabolic rate is greatly over exaggerated in the health and fitness industry.

It is a very important contribution, because outside of exercise it’s one of the … Read More

70 years later…and breakfast is still the target…

Check out this POST regarding a General Mills Cereal ad from 1943 on the ‘health benefits of Breakfast’…then give this a look….

Really, it’s just like fashion… we just keep going in circles.

BP

PS- I don’t hate breakfast. … Read More

Marketing to Kids

I read today that the UK consumer watchdog group “Which?” has ‘condemned’ the use of superheros in advertising to children, particularly by large food companies such as Kellogg’s.

I also read that Nickelodeon will stop allowing its characters to be … Read More

Foods for Weight Loss

I just saw an interesting new milk ad. It shows a mom and baby with the term “all figured out” beside the mom.

The message? Drink milk and lose weight, or more correctly, “Milk your diet. Lose weight.”

The REALRead More

Health Claims and Advertising

This morning I realized that yesterday’s blog may have been a little confusing, so I made a trip to the grocery store so I could find some examples.

Luckily, I found two really good ones.

Firstly, on the side of … Read More

Rules To Shop By

After a quick trip to the grocery store this morning, I realized how confusing it can be trying to pick out the good foods from the bad foods.

Food companies are jumping on the health claim bandwagon, and just about … Read More